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商品編號： 9-599-104 出版日期： 1999/05/10 作者姓名： Rangan, V. Kasturi;Bell, Marie 商品類別： Marketing 商品規格： 23p 再版日期： 2007/12/06 地域： Massachusetts 產業： Hospitals 個案年度： 1999 - 1999
商品敘述：
Despite revenues in excess of $93 million in 1998, world-renowned Dana-Farber Cancer Institute constantly faces an operating shortfall and looks to its highly successful development office to help cover the deficit. The development office raises money annually (with a $42 million goal for 1999) through its two major fund-raising arms: the Development Fund and the Jimmy Fund. In addition, it conducts a major capital campaign about every five years. A new chief development officer, Susan Paresky, needs to establish the development strategy going forward. The case reviews the major fund-raising programs in the development office and presents additional growth options. Students examine the existing programs, assess the value of the new options, and devise a development strategy consistent with the mission and philosophy of the institute.
涵蓋領域：
Fraud;Marketing strategy
相關資料：
Case Teaching Note, (5-500-017), 8p, by V. Kasturi Rangan
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